Resume
Experience
OAGenius
Director of Marketing
2020-Present
New York, NY
Built Mailchimp automation programs triggered by product usage, in order to increase conversions from trial to paid.
Managed Adwords, YouTube, and Facebook advertising campaigns.
Developed educational resources, webinars, and trainings to use as lead generation tools.
Oversaw affiliate program that generated over $15K in MRR.
Redesigned on-boarding journey to increase the amount of user activity during trial and improve the overall product training experience for new customers.
Wibbitz
Director of Demand Gen
2018-2020
New York, NY
Led the migration of our CRM from HubSpot to Marketo, building campaign tracking, lead scoring, and automated nurture programs.
Planned and executed digital ad campaigns, with a $100,000 annual budget. Primarily used Adwords, Facebook, and LinkedIn. Lowered CPL by 42% over 6 months of optimization.
Managed a global team of Business Development Representatives in New York, Paris, and London, responsible for following up with inbound leads, booking demos, and streamlining handoffs to sales.
Served as project manager for a full company rebrand in early 2020, including a complete redesign of the website. Owned our Wordpress instance and facilitated all content changes and A/B tests on the site.
Informed.co
Director of Marketing
2017-2018
Jersey City, NJ
Managed a 5-person team responsible for email marketing, social media advertising, content promotion, and partnerships.
Led a full company rebrand in 2018, directing the in-house creation of a new website and rebuilding all marketing collateral.
Used HubSpot to create an inbound funnel and email nurture programs.
Used Hotjar and Google Optimize to A/B test and iterate on the website.
Collaborated with Customer Success team to create a gamified onboarding journey that increased trial-to-paid conversion rate by 22% over the course of one fiscal quarter.
Krossover
Director of Marketing
2013-2017
New York, NY
Used Marketo to build automated marketing programs that nurtured leads by serving them relevant content based on their current stage in the buyer’s journey.
Oversaw an event marketing schedule consisting of 30-40 trade shows per year.
Managed content production team that published ten original blog posts and videos per week, and leveraged educational ebooks as a lead generation tool.
Owned the company website, implementing all content changes, overseeing the construction of a custom CMS by an external agency, applying SEO best practices, and installing tracking pixels.
Helped prepare the company for a successful acquisition in 2017.
Popcorners
Marketing Manager
2010-2013
New York, NY
Managed advertising partnerships with JetBlue, AMC Theaters, and Clear Channel, making sure all brand assets were delivered according to specifications.
Planned sampling events at Costco stores nationwide, which successfully earned full-time shelf space. Mixed organic and paid promotion to grow the brand’s Facebook following from 0 to 70k in two years.
Led a team of brand ambassadors responsible for activating street marketing initiatives in New York City.
Education
St. Joseph's Univ.
Bachelor's Degree, Marketing
2006-2010
Philadelphia, PA
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Graduated cum laude in 2010.
Major concentration in sports and entertainment marketing.
Served as the Vice President of Advertising and Communications in the SJU chapter of the American Marketing Association.
Professional skillset
Marketo & HubSpot Certified
Google: Analytics, Adwords, YouTube
Facebook Advertising
Wordpress, Wix, Hotjar
Trello, Monday.com, Asana
Copywriting, content creation
SEMRush, SEO best practices
Sprout Social, Hootsuite
Email Automation, Mailchimp
EOS Meeting Framework